WASHINGTON (TND) — Bud Light is getting slammed by critics for partnering with trans activist Dylan Mulvaney during the Men's NCAA March Madness tournament.
Over the weekend, when the tournament's semifinal games were taking place, Mulvaney posted a promotional video on social media for the popular beer brand.
"Happy March Madness!! Just found out this had to do with sports and not just saying it's a crazy month!" Mulvaney wrote in the video's caption. "In celebration of this sports thing @budlight is giving you the chance to win $15,000! Share a video with #EasyCarryContest for a chance to win!! Good luck! #budlightpartner"
The trans influencer also posted a second video drinking Bud Light from a bathtub filled with bubbles.
Mulvaney, whose gender transition was documented day-by-day on social media, recently marked one full year since fully transitioning genders.
Bud Light wanted to help Mulvaney celebrate that milestone, so the brand created a can with her face on it. Bud Light also created a can including Pride colors to "celebrate everyone's identity."
Critics blasted Bud Light after news of the partnership with Mulvaney broke. Several people argued the company was out of touch with its customer demographic.
"It amazes me how corporations are so fixated on going Woke that they’re willing to give their own customers the middle finger to do so," conservative political commentator CJ Pearson tweeted. "I wonder how many blue collar guys are going to be rushing to the gas station to drink Dylan Mulvaney beer? Not a single damn one."
"Dylan Mulvaney will make a fortune pretending to be a woman (or, at times, a little girl) while glorifying the Pharma drugs & surgeries that ravaged his body," Former Fox & Friends Host Jedediah Bila tweeted. "Pharma-funded media is an evil enterprise."
Mulvaney, and the audience she has generated with her trans activism, has become a popular target for brands. Besides Bud Light, she has reportedly partnered with the likes of Kate Spade, Tampax and several others.
The National Desk (TND) reached out to Anheuser-Busch, Bud Light's parent company, for comment, but did not hear back prior to publication. If a response is received, this story will be updated.
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